A true maverick, Peter Yealands is a Marlborough legend and national figure of prominence in both the aquaculture and viticulture industries. He received the first marine farming license and he and his family were pioneers in the New Zealand mussel farming industry. Though a regular but reluctant name on the national rich list, many aspects of his business career represent archetypal 'David and Goliath' scenarios. His David to Jim Delegat's Goliath was the Oyster Bay takeover story; a full-fledged battle between Peter Yealands and the Delegats Group both vying for control of the Oyster Bay Vineyard - successful brand but a puzzlingly unprofitable company. Yealands now owns the largest privately owned vineyard in New Zealand. And if that wasn't enough he then built the world's most ecologically advanced winery devoted to the concept of 100% sustainability. With such innovations as plastic bottles and Babydoll sheep to graze the vineyards, he has never let conformity stand in the way of innovation. Throughout it all he has maintained a consistent indifference to critics, an expansive and creative imagination and an unwavering dedication to hard work. The embodiment of Kiwi know-how and No. 8 wire ingenuity, and now an internationally regarded proponent of practical and profitable sustainability, Peter Yealands is indeed A Bloke for All Seasons.