99 Cents – Santigold
99c explores the commercial nature of our world and the ways in which we package ourselves and our lives for consumption. Santigold also explores our fascination with perfection and our inherent inability to attain it.
Santigold wanted to explore new corners of her sound and
different ways to convey
her vision and political commentary. She worked with long-time collaborators
John Hill, Dave Sitek, and Doc McKinney and collaborated with artists she
hadn’t worked with previously, including Patrik Berger, Vampire
Weekend’s Rostam Batmanglij, Hit Boy, Justin Raisen, B.C., ILOVEMAKONNEN, and
Sam Dew. The result is the bright and big sound of 99 CENTS that takes
the genre-defying fearlessness Santigold has become known for
to new places.