A self-confessed 'market research freak', Fraser Green believes that donors, prospects and members have so much more to tell us if we simply ask them thoughtfully and appropriately. Fraser is Principal and Chief Strategist at Good Works, a fundraising consultancy that helps charities build loyal donor constituencies. With a unique combined expertise in market research and philanthropy, Fraser's focus is on deep human communication, donor research and legacy giving. Fraser is a gifted writer and a sought-after public speaker. He presents regularly at fundraising conferences in Canada, the USA and Europe. His articles and contrarian rants (as he calls them) are frequently published in professional journals. Fraser is the co-author of Iceberg Philanthropy, and a contributing author of (me)volution, to be published in 2012.