Ideas to inspire anyone to write and develop better and more effective copy. The best copywriting ideas, from the best companies, in one book. Designed to be a stimulating and fast read for anyone looking for inspiration and new ideas. Part of a series ('100 Great Ideas') of mass business books published by Marshall Cavendish, designed to appeal to a very broad audience. Are you looking for a great idea or some inspiration to make your marketing and sales literature more effective and cutting edge? Do you need words to move and inspire your employees, shareholders or customers? Words are powerful in any business, but only if you use and implement them in the right way. This book contains 100 great copywriting ideas, extracted from the world's best companies. Each copywriting idea is succinctly described and is followed by advice on how it can be applied to the reader's own business situation. A simple but potenitally powerful book for anyone seeking new inspiration and that killer application. Andy Maslen is a professional copywriter and writing coach who works for leading companies. He is the author of Write to Sell (Marshall Cavendish). He lives in Salisbury.