Originating from Ayesha R. Patterson's own entrepreneurial journey, 10 THINGS is about seldom discussed challenges that usually derail most aspiring business owners. It took her years to become skilled at the subject matter that she is excited to help you learn in a fraction of the time. This book will get you out of your own way and stop quitting before you actually start. In 10 THINGS you will learn to: -Understand whether or not entrepreneurship is right for you -Stay on track by creating a clear vision for your business -Make significant progress by eliminating unrealistic expectations -Save time & frustration by understanding who your customers should be -Easily get around setbacks that often occur when building a business