Jelly Belly was founded in 1869 by *Gustav Goelitz in Illinois as the family business. Their breakthrough Mini Jelly Beans with infused flavour was praised by California Governor Ronald Reagan as “We can hardly start a meeting or make a decision without passing the jar of jelly beans”.
Gradually Jelly Belly has more and more flavours been developed. Jelly Belly Sours are introduced in 1993 which was a novelty at the time and become an enduring favourite since then. In the year 2000 Bertie Bott's Every Flavour Beans inspired by the Harry Potter series were brought to life with wild flavours like Dirt, Bacon and Spinach!