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Books by David L Kurtz

Services Marketing
by David L Kurtz ~ Paperback / softback

Services Marketing This practical guide is the first to take a behavioral/managerial approach to one of the fastest growing fields in marketing: services marketing! In an engaging and interesting writing style, the authors present the latest theories and concepts of both domestic and international s...

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Principles of Contemporary Marketing
by Louis E Boone ~ Paperback

Over the years, Kurtz and BooneAs Principles of Contemporary Marketing, 14e, International Edition has proven to be the premier teaching and learning solution for principles of marketing courses. With each groundbreaking new edition, this bestseller only grows stronger, building on past milestones w...

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