Art & Photography Books:

Visual Coexistence: New Methods of Intercultural Information Design and Typography

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Paperback / softback
$96.00
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Description

Interdisciplinary and intercultural experience coupled with sophisticated knowledge and skills are required for devising appropriate, differentiated design solutions for the global context. Ruedi Baur and his research team investigate and analyse visual graphics from different cultures and identify their specific principles of depiction. The research was preceded by a comprehensive case study on the coexistence of Chinese and Latin as well as Arabic and Latin writing. The study culminates in an examination of the conditions under which the coexistence of diverse writing systems can enhance intercultural visual communication. This theme occupies designers in all cultures whose goal it is to promote global understanding while preserving the diversity of languages and writing systems. 200 illustrations

Author Biography:

RUEDI BAUR examines concrete design ques- tions in social contexts, fundamentally oriented toward the development of an accountable design approach. He specializes in the design of public spaces and has developed internationally recog- nized projects with Intégral Ruedi Baur et Asso- ciés. He is a professor at the School of Art and Design, HEAD – Genève, the École nationale supérieure des Arts Décoratifs, Paris (ENSAD) and the University Strasbourg.  ULRIKE FELSING studied visual communication at the Academy of Visual Arts Leipzig. Together with Ruedi Baur, she directed the project “Researching design methods in the area of transcultural visual communication,” which was funded by the Swiss National Science Foundation (2010– 2015). Felsing has been a lecturer at the Bern University of the Arts (HKB) since 2010. 
Release date NZ
June 4th, 2020
Audience
  • General (US: Trade)
Contributors
  • Contributions by Eva Ludi Kong
  • Contributions by Fabienne Kilchör
  • Contributions by Marco Maione
  • Contributions by Roman Wilhelm
  • Contributions by Sebastien Fasel
  • Edited by Civic City
  • Edited by HEAD Geneve
  • Edited by Ruedi Baur
  • Edited by Ulrike Felsing
Illustrations
193 Illustrations, unspecified
Pages
312
Dimensions
165x240x25
ISBN-13
9783037786130
Product ID
31583845

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