Understanding Business in the Global Economy

A Multi-Level Relationship Approach

By:

Jonathan Swift

Format:

Paperback / softback

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Description

Focussing on the way in which relationships at various levels underpin international business activities, this core textbook presents a contemporary and realistic analysis of International Business in action. The concept of change permeates the text, highlighting the dynamic and often turbulent nature of international business and management. The book brings together many operational aspects of IB, covering topics such as market entry decision making, marketing, strategy, international HR, supply chain management, and the role of culture in IB, thus providing a good overview of the various practical and operational issues that firms must consider as they internationalise their operations. This is the ideal companion for undergraduate and postgraduate Business students taking modules in International Business or International Management.

Author Biography:

Jonathan Swift is a Senior Lecturer in International Business and Marketing at Salford Business School, University of Salford, UK.

Release date NZ

November 15th, 2016

Author

Jonathan Swift

Audience

Tertiary Education (US: College)

Pages

424

Dimensions

189x246x20

ISBN-13

9780230241572

Product ID

24410839

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