In this practical and savvy guide, Dan White describes the soft skills that anyone in today's world of work needs to learn, absorb, and demonstrate if they are to progress in their career. Uniquely illustrated and presented, the author explains each soft skill clearly, why it is relevant and important, and how to apply that skill to your working life. In short, the book provides the missing link to ensuring your job and career is successful and fulfilling. AUTHOR: Dan White is a marketing and insights innovator. His frameworks and visualisations have influenced generations of marketers via the methodologies they have informed, including the world's leading brand measurement, media evaluation and copy-testing systems. This unique blend of expertise ensures that every piece of advice offered in The Smart Marketing Book and The Soft Skills Book is based on robust evidence and a wealth of practical experience. SELLING POINTS: . The key difference to becoming highly effective and valued . A practical and savvy guide to developing your soft skills – often the missing element to having a successful job and career . Covers a wide range of soft skills for the modern worker – each one is originally illustrated and explained . Equips readers with the confidence to tackle any new challenge that arises within their professional career . Part of the bestselling Concise Advice series of practical and engaging self-development books