Whether chosen for comfort, to appear more mature, or for aesthetic reasons, a beard is a means for a man to affirm his style. In the working world, where a closely shaved face has long been the norm, its return comes with a condition: that it is neat and well maintained. In this practical guide you will find all the tips for choosing a beard that matches your look and personality: trimming your beard using a detailed step-by-step technique; taking care of your beard and skin with appropriate tools and creams; choosing, trimming, and maintaining your mustache; discovering the ancient shaving ritual practiced by barbers; and learning tips to avoid the little hassles of everyday life. AUTHOR: Jean Artignan is the creator of the BarbeChic blog (www.barbechic.fr), which includes tips and articles of how to take care of your beard, material comparisons, inspirational photos, a list of barbers in France, and a specialist products shop. 100 colour images