For over 150 years, Louis Vuitton's monographed bags have been associated with style and luxury. Born in 1821, he had left home at 13 to seek his fortune in Paris where he became an apprentice box-maker which eventually led him to introductions at the French Royal Court. With royal endorsement, Louis opened of his first workshop in 1854 where his skills and innovations established his brand as one of Europe's most popular. Passing his passion for crafting beautiful luggage onto his son, Georges, and later his grandson Gaston-Louis, they ensured the company continued to grow, surviving two world wars, to become the luxury brand it's renowned for. Louis Vuitton stores opened in cities throughout the world and expanded into other high-end brands. The merger in 1987 with Moet Hennessy created the megabrand LVMH, and in 1997 the appointment of Marc Jacobs launched Louis Vuitton into the world of fashion. "The Louis Vuitton woman is more about a quality - a quality within some women that needs to come forward, to be noticed and recognised." Marc Jacobs "There's a lot of baggage that comes along with our family, but it's like Louis Vuitton baggage." Kim Kardashian "Luxury must be comfortable, otherwise it is not luxury." Louis Vuitton