'John Marrs is a writer at the top of his game and The Family Experiment is his best yet. Frighteningly plausible, gripping, dark, and so clever.' - Claire Douglas, author of The Woman Who Lied Some families are virtually perfect . . . The world's population is soaring, creating overcrowded cities and an economic crisis. And in the UK, breaking point has arrived. A growing number of people can no longer afford to start families let alone raise them. But for those desperate to experience parenthood, there is an alternative. For a monthly subscription fee, clients can create a virtual child from scratch who they can access via the metaverse and a VR headset. To launch this new initiative, the company behind Virtual Children has created a reality tv show. It will follow ten couples as they raise a Virtual Child from birth to the age of eighteen but in a condensed nine-month time period. The prize: the right to keep their virtual child or risk it all for the chance of a real baby . . . Set in the same universe as John Marrs's bestselling novel The One and The Marriage Act, The Family Experiment is a dark and twisted thriller about the ultimate 'tamagotchi' - a virtual baby. 'An unsettling and immersive roller coaster which hurtles towards a chilling denouement - a truly thought-provoking, single-sitting thriller. Loved it. ' - Ellery Lloyd, author of The Club 'The Family Experiment is an eerie and darkly addictive thriller that will have your mind whirling throughout.' - Culturefly