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The Class and Gender Politics of Chinese Online Discourse on Hardback by Yanning Huang
The Class and Gender Politics of Chinese Online Discourse on Hardback by Yanning Huang
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The Class and Gender Politics of Chinese Online Discourse

Ambivalence, Sociopolitical Tensions and Co-option
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Description

This book offers an in- depth study of the quasi- political, self-deprecating, and parodic buzzwords and memes prevalent in Chinese online discourse. Combining discourse analysis with in- depth audience research among the young internet users who deploy these buzzwords in on- and offline contexts, the book explores the historical and social implications of online wordplay for sustaining or challenging the contemporary social order in China. Yanning Huang adopts a combination of media and communications, social anthropology, and socio- linguistic perspectives to shed light on various forms of agency enacted by different social groups in their embracing, negotiation of, or disengagement from online buzzwords, before addressing how the discourses of online wordplay have been co-opted by corporations and party-media. Offering a rigorous and panoramic analysis of the politics and logics of online wordplay in contemporary China, and providing a critical and nuanced analytical framework for studying digital culture and participation in China and elsewhere, this book will be an important resource for scholars and students of media and communication studies, Internet and digital media studies, discourse analysis, Asian studies, and social anthropology.

Author Biography:

Yanning Huang is Assistant Professor in the Department of Media and Communication at Xi’an Jiaotong- Liverpool University, China. He received his doctoral degree from the London School of Economics and Political Science (LSE). His research interests include youth and digital culture, audience research, media gender studies, media and social justices, and environmental communication.
Release date NZ
May 1st, 2024
Author
Audience
  • Tertiary Education (US: College)
Illustrations
7 Halftones, black and white; 7 Illustrations, black and white
Pages
194
ISBN-13
9781032435312
Product ID
38481693

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