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Rethinking Strategy for Creative Industries on Hardback by Milan Todorovic
Rethinking Strategy for Creative Industries on Hardback by Milan Todorovic
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Description

Creative Industry practices are increasingly manifested through hybrid models and methods and emerging sub-sectors. With ever finer dividing lines between form and content, product and service, participation and consumption, the distinctions between sectors are increasingly blurred, while new, convergent models emerge. Reflecting this fluid context, this book provides a new perspective on strategy in the Creative Industries. Based on extensive original research and live empirical data derived from case studies, interviews, and observations with creative managers, it reveals strategic decision-making by analysing business manoeuvres and stages of innovation in the Creative Industries. Through analysing the interactive features of aesthetically driven information assets, and how new user/consumer cultures are applied, it uncovers the principles that are transforming strategy in the Creative Industries. This innovative volume will be of significant interest to scholars, advanced students and practitioners in the Creative Industries as well as well as industry consultancies and practitioners.

Author Biography:

Milan Todorovic is Senior Lecturer in Creative Industries at London Metropolitan University, UK, and Visiting Professor at SAE Milan, Italy. with Ali Bakir, Principal Lecturer at Buckinghamshire New University, UK, and Visiting Professor at Novi Sad University, Serbia.
Release date NZ
March 7th, 2016
Audience
  • Tertiary Education (US: College)
Illustrations
1 Tables, black and white; 4 Line drawings, black and white; 1 Halftones, black and white; 5 Illustrations, black and white
Pages
252
Dimensions
156x234x20
ISBN-13
9780415730594
Product ID
22867954

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