Pump It Up magazine is the brainchild of Anissa, a multi-faceted creative and businesswoman who has previously collaborated on the start-up papers Delit Music Magazine in Paris and The Umbrella Music Magazine in America. Those experiences thoroughly prepared her for the day she decided to start her own publication, Pump It Up, combining her gifts for scintillating and uplifting editorial with her personal experiences as an entertainer/recording artist under the stage names Anya Rose, Lady Aneessa and, currently, simply Aneessa. As one who not only sings and writes songs but is also a web ad graphic designer and creates marketing plans (www.editions-la.com) and started her own record label, Anissa is the perfect renaissance woman to usher new artists into the full spectrum of what it means to be seriously competitive in today's ever changing music industry, but to also have BIG FUN doing it. Thus, the encouraging and inspiring name Pump It Up - an expression that says "Viva Life" and "Where's the Party?!"Pump It Up Magazine is born out of her desire to give voice and exposure to the independent artist, musician, film maker and also offer a place for opinions and other articles of international interest. Anissa has a keen eye and ear and is known for attention to detail. In the words of Anissa, "Pump it Up Magazine is my love and I hope you enjoy this experience as much as I have in giving birth to it" A veteran Motown producer, Mike has been an important hidden force in the music industry. Writing and producing countless songs for artists such as Stevie Wonder, Thelma Houston, and Smokey Robinson, Mike became known for his behind-the-scenes efforts more than anything else.Writing many theme songs as well, he branched into movies and even scored a few films before the late 90's. Since then, Mike has helped lots of artists on the way to stardom. Think of Mike as your guide in the industry. CEO of www.thesoundofla.com