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Persuasion in Parallel on Hardback by Alexander Coppock
Persuasion in Parallel on Hardback by Alexander Coppock
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Persuasion in Parallel

How Information Changes Minds about Politics
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Description

A bold re-examination of how political attitudes change in response to information.   Many mistakenly believe that it is fruitless to try to persuade those who disagree with them about politics. However, Persuasion in Parallel shows that individuals do, in fact, change their minds in response to information, with partisans on either side of the political aisle updating their views roughly in parallel. This book challenges the dominant view that persuasive information can often backfire because people are supposedly motivated to reason against information they dislike. Drawing on evidence from a series of randomized controlled trials, the book shows that the backfire response is rare to nonexistent. Instead, it shows that most everyone updates in the direction of information, at least a little bit. The political upshot of this work is that the other side is not lost. Even messages we don't like can move us in the right direction.

Author Biography:

Alexander Coppock is assistant professor of political science at Yale University.
Release date NZ
January 25th, 2023
Audience
  • Professional & Vocational
Illustrations
15 halftones, 42 line drawings, 20 tables
Pages
216
Dimensions
152x229x18
ISBN-13
9780226821825
Product ID
35882961

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