Many authors and coaches want to create an authoritative presence online but believe they should hide behind their company brand and website. Yet this is not gravitational. Having a well-known personal brand means the news media and podcasters will start to chase you, instead of you chasing them. You may also command premium rates. To be positioned well, to stand out in the market, it takes bravery. You’ll want to capitalise on your superpower and your values. You'll learn how to position your brand after finding out those common customer problems. In a straightforward way, the author, soloist or coach will learn about crafting an origin story, why have a customer-focused mission, and creating a slogan. Your personal values and key messages will be central to your new personal brand - as authenticity is key. • Learn how to get a personal brand style guide and media kit together. • Find out the differences between print-on-demand publishing and private book sales funnels • Explore monetization when blogging • And score inside tips from this book writing coach and lifelong student of marketing Use the book’s exercises to get all the elements together to form a cohesive Personal Brand. Included is a Publishing chapter, where we go into the reasons for a book funnel and the many ways of using a book for marketing purposes. We detail what goes into your Personal Brand Style Guide, which goes beyond the design basics to incorporate a media pitch example.