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Internet Mercenaries and Viral Marketing on Hardback
Internet Mercenaries and Viral Marketing on Hardback
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Internet Mercenaries and Viral Marketing

The Case of Chinese Social Media
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Description

Social media and emerging internet technologies have expanded the ideas of marketing approaches. In particular, the phenomenon of the internet in China challenges the common perception of new media environments. Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media presents case studies, textual analysis, media reviews, and in-depth interviews in order to investigate the Chinese “pushing hand” operation from the conceptual perspective of communications and viral marketing. This book is significant to researchers, marketers, and advocates interested in the persuasive influence of social networks.

Author Biography:

Mei Wu, University of Macau, China. Peter Jakubowicz, The Chinese University of Hong Kong, Hong Kong. Chengyu Cao, Tsinghua University, China.
Release date NZ
October 30th, 2013
Audience
  • General (US: Trade)
Contributors
  • Edited by Chengyu Cao
  • Edited by Mei Wu
  • Edited by Peter Jakubowicz
Pages
351
Dimensions
152x229x19
ISBN-13
9781466645783
Product ID
21498079

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