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Corporate Strategy, Public Policy and New Technologies on Hardback by Xiudian Dai
Corporate Strategy, Public Policy and New Technologies on Hardback by Xiudian Dai
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Corporate Strategy, Public Policy and New Technologies

Philips and the European Consumer Electronics Industry
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Description

This volume examines the key factors which have determined the success or failure of new technologies and the global competitiveness of firms within a major European consumer industry. It traces the reciprocal influences of Philips and of European Community policymaking on each other since the 1970s. The core of the text focuses on detailed case studies of three major technological initiatives, and analyzes the reasons for their success or failure: the European VCR industry; Philips and the development of the European HDTV; and Philips' CD-i project. The author emphasizes that the strategies and policies discussed were adopted largely in response to the global challenge from the USA and, above all, Japan.
Release date NZ
April 11th, 1996
Author
Audience
  • Professional & Vocational
Contributor
  • Edited by Howard Thomas
Pages
372
Dimensions
156x234x23
ISBN-13
9780080425818
Product ID
4734096

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