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Cool Words, Cold War by Leo Bogart
Cool Words, Cold War by Leo Bogart
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Cool Words, Cold War

A New Look at U.S.I.A.'s Premises For Propaganda
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Description

This reassessment of the Cold War premises of American Propaganda brings the original 1954 study up to date and places it into historical context. The book is a careful examination of the principles and beliefs that have guided American propaganda operations including the dilemmas that currently face American information policy. It summarizes an empirical study based on extensive interviews of the agency's executives and operatives that is updated by the new interviews reflected in this edition, and that helps USIA guide and plan its own research and improve its operations.

Author Biography:

Leo Bogart has been director of the American Advertising Federation and the Center for Applied Linguistics. He is the author of Preserving the Press, Polls and the Awareness of Public Opinion, and The Age of Television.
Release date NZ
May 24th, 1995
Author
Audience
  • General (US: Trade)
Pages
304
Dimensions
148x228x16
ISBN-13
9781879383418
Product ID
13624200

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