Cellular Marketing

By:

Robert A. Steuernagel

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Paperback / softback

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Description

A complete guide to marketing cellular devices and services Cellular Marketing is an all-encompassing guide to cellular sales. From product and pricing to strategy, marketing, and analysis, this book offers comprehensive guidance to help you improve your cellular product's outlook. The discussion compares the device sales to service sales, and includes an analysis of sales channels that includes direct and retail sales planning, support, lead generation, and campaigns. You'll learn how to develop a robust marketing strategy and comprehensive pricing structure while adopting useful metrics and putting measurement systems in place from the beginning.

Author Biography:

ROBERT A. STEUERNAGEL is Vice President for The Strategis Group, Inc. A cellular industry veteran with over twenty years experience, he has served as a senior level telecommunications executive for such companies as Authentix Network, Inc., Bell Atlantic International Wireless, Bell Atlantic Mobile, AirTouch, and AT&T's Advanced Mobile Phone Service. His book Wireless Marketing is also available from Wiley.

Release date NZ

March 2nd, 1998

Author

Robert A. Steuernagel

Audiences

General (US: Trade)
Postgraduate, Research & Scholarly
Professional & Vocational

Pages

204

Dimensions

192x242x16

ISBN-13

9780471297796

Product ID

3076237

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