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Better Business Writing on the Web by Rachel McAlpine
Better Business Writing on the Web by Rachel McAlpine
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Better Business Writing on the Web

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Description

Every 50 years or so, business writing needs a radical overhaul. Last time, it was Plain Language. Today, documents must be written for computer screens, web browsers, content management systems and search engines. With skilful editing, you can double the usability of your web sites and intranets, and trigger an epidemic of good writing. Then all web content becomes focused, functional, forceful-and findable!

Author Biography:

Rachel McAlpine is an authority on writing for the web. She is the author of Web Word Wizardry and Crash Course in Corporate Communications, and a poet, playwright and novelist. She lives in Mt Victoria, Wellington.
Release date NZ
August 1st, 2007
Collection
Audiences
  • Professional & Vocational
  • Tertiary Education (US: College)
Dimensions
165x230x20
ISBN-13
9780473123512
Product ID
2697817

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