It's no surprise that Aaron created Asphalt & Dirt (www.asphaltanddirt.com). It gratified his perpetual need to answer two of his favorite questions: "I wonder where that road goes, and what's the story here?" Aaron is a lifelong journalist and storyteller who published his first writing at the age of twelve-a letter to the editor for his local junior high school's clean up project. The power of the written word grabbed him and fueled Aaron's desire to take his writing even further. He went on to obtain an undergraduate degree in journalism from the Walter Cronkite School of Journalism at Arizona State University and an MFA in screenwriting from the University of Southern California. But a writing career is not where Aaron headed from there. Financial expediency sent him down the path of public relations and marketing. Since making that choice, he's worked with large global companies like Microsoft, FedEx and T-Mobile, and startups to medium-sized companies launching a literal plethora of new devices and services. Never far away, though, was an innate curiosity for what lie just beyond the next twisty or bend in the road. After a nearly twenty-five-year hiatus, he got back on a motorcycle and proceeded to rack up mile after mile exploring the freeways, highways, and backroads of the West. Several years later, he launched the website Asphalt & Dirt as a platform for telling the stories of individual riders, regardless of what or where they rode. The stories shared in Asphalt & Dirt cover the roads traveled and lives led of interesting people from all walks of life and all parts of the world. While Aaron continues to help companies of all sizes create and improve their brand stories, he profoundly understands what it means to share the fascinating journey of the human spirit-especially of those who are intimately one with road, wherever it may take them.