Tj. Aitken is an Installation artist and established Industrial Design Consultant. He creates public sculptures and has had commissions and exhibitions in many cities. His 3 earlier books on the new processes he developed for sculpture are easy to read and follow. Tj. grew up near Detroit, worked assembly, die models, show prototypes, and then did a sculpture BFA in '77. In the 80's his Colorado studio cast museum replicas and his work. '87 back in Michigan, he managed 3D auto design and became a Design Director, while sculpting art privately. Living in Europe in the 90's and lecturing at the University of Hertfordshire School of Art and Design he began developing the ideas for Art Savvy. He worked in Milan, Cologne, Munich, and Coventry. These years allowed him to study the art masters in Paris, Amsterdam, Florence and Rome and gave him a new perspective on Americans and their relation to art. His work on aesthetics has been validated in studies published by the University of Michigan in 2004. He taught thousands how to understand beauty and craftsmanship in industry at companies like Johnson Controls, General Motors, Avery Dennison, Newell Rubbermaid, and Tata of India. He holds design and process patents and his materials have been translated into 5 languages. He has been a conference speaker on "Quantifying Aesthetics" at the Harvard "Front End of Innovation," The Innovation Network, and the Creative Problem Solving Institute's annual conferences. Tj. speaks to all types of people to enable understanding. While exhibiting on the grounds of the Gerald R. Ford Museum for ArtPrize in Grand Rapids he realized the need for a field guide on art. All these experiences have culminated in this little book.