Forget the marketing b*llsh*t, be informed.Master of clinical research and prior servant to the pharmaceutical companies, Rachel Knight, cuts through the marketing nonsense surrounding skincare to give you the information you need to make better skincare decisions. Anti-Aging Skincare Secrets was in part curated from leading Dermatology journals and written in everyday language, so that you too can learn the best ingredients, practices and lifestyle habits to bring out the best in your skin. You'll learn all the latest insider info on dermatology's most commonly used ingredients, as well as the cutting-edge research and the latest products that claim to be effective. Beauty and skincare are big business, with billions being spent by consumers every year. Many skincare and wellness companies would have you believe that every new fad is evidence-based in order to tap into your hard-earned cash, but Rachel is here to tell you otherwise. Her background in serving pharmaceutical and marketing clients can prepare her to spill the beans like no other.Anti-Aging Skincare Secrets features: Effective Ingredient Profiles- Read up on the most effective, powerful ingredients you can use in skincare- both natural and chemical Scam Radar- A clear method for knowing if a marketer is using clever tricks instead of evidence Skincare Hacks- Get the lowdown on lifestyle practices and habits for beautiful skin Effective At-Home Beauty Recipes DIY recipes for masks, scrubs and more that use effective ingredients Professional Feedback"I was surprised at how cutting-edge some of the information was in this book. As a dermatologist I am professionally subscribed by my organization to several dermatology journals, and there were some exciting research findings rewritten for the public and included in this book. I was impressed."Nicola Griffith, MD, Dermatologist"I'm definitely going to think twice about what products I use and advocate in my spa. Sometimes the information that salespeople give you as a business owner is so persuasive, and it's hard to know whether it's real or not. Now I know how to tell the difference, and I can't wait to ask some tough questions the next time one of my product contacts come through the door!" Stephanie Cornwell, Founder of Salt Scrub Spa"It's so important to take a holistic approach to the body, and this book does just that. It doesn't just focus on what goes on your skin, but also what you put into your body, what you expose your body to in terms of environmental factors and even how you use your facial muscles and the structures within your body."Dr. Nelson Demille, Wellness Coordinator, Olive Wellness Centers"I was shocked at the dirty techniques used by marketers actually, and I found this book really useful. I'm a retailer of organic beauty products and natural remedies. I prefer to take an evidence-based approach when I'm choosing what to stock, and now I know I need to be really careful when I look at the product information, so I know what to recommend to my customers."Ivana Steward, Product Acquisition, Organic Beauty MarketStop wasting your time and money following every new fad under the sun and focus on the things that genuinely work. You'll notice the difference immediately!Get your copy today!