Do you have a Google alert for your favourite band going on tour? Or maybe you have a pull list at your local comicbook shop? Or perhaps you've got a season ticket to your sports team of choice? That would make you a fan, whether you realise it or not, and there's a lot more to fan culture than you might think. In the 21st century pop culture is everywhere; you can't move for a new superhero film or major franchise appearing in our lives and we love it. We're just jumping into the media landscape headfirst in order to get more of our favs, track down spoilers and deep dive about plot lines on social media. It's hard to deny fan culture as part of the world now, there's a fandom for everyone, but what does that actually mean, and where did it come from? From ancient times to modern media, humans have shared their love for the stories that mean something to them and brought in others to be fans of them too. We've written ourselves in, made art of, and celebrated with others who love the same things as us all in the name of being a fan, even before the word fan existed. There's a whole lot of who, where, what, when, why, how and huh to look into when it comes to fan culture. From Shakespeare to Superman, Dickens to Daleks, and fanfiction to Frodo there is so much more to fandom than meets the eye. And a whole lot of references to pack in too. AUTHOR: Holly Swinyard is a pop culture author with a keen love for all things fandom. Running The Cosplay Journal, a coffee table publication all about the world of costume, working for magazines, gaming companies, TV productions, and presenting the fan culture podcast I'm a Fan of That, you might be right to call them a fan of fandom itself. 150 colour illustrations