Inspired by a profile of Jordan Peterson, the novel is set in contemporary New York except liberal institutions champion the curated "masculist" ideology that says men have been systemically exploited by society. A journalist named Jesse Kay, who becomes imbued with this outwardly noble but inwardly flawed ideology in college, sets out to profile a controversial intellectual named Jacelyn Puckett in the hopes of exposing her hatred and, by extension, his girlfriend's misplaced admiration. But through the profile writing process, the couple's divide is forced to the forefront and, when Jesse's own convictions are challenged, we see how twisted his perceptions have become. UNNAMED COLORS is a satire of university, media, and society in general.