Forget sales band-aids. Address the root cause, and scale your revenue by avoiding the 7 critical mistakes CEOs make. In the compact and potent read of Scale Your Sales: Avoid the 7 Critical Mistakes CEOs Make, Walter Crosby distills 30 years of sales mastery into a 90-minute guide for CEOs at a critical juncture. This book is not just a read; it's the beginning of a journey to pinpoint and resolve your sales dilemmas while showing you the strategies used to scale. Inside this short, powerful book, you will explore: The seven most critical sales mistakes CEOs make Actionable steps to rectify these mistakes within your organization Strategies to ensure these errors are permanently resolved, setting a solid foundation for scaling How to get out of the sales seat so you can focus on building your business Walter Crosby's approach is practical, direct, and rooted in real-world successes, making this book an indispensable tool for business leaders determined to see their companies thrive. By committing just 90 minutes to this read, you're not just flipping through pages; you're setting the stage for your company's future.