A core text for a one-semester course in Electronic Commerce, and a supplement for courses on the Internet or Information Technology. Reflecting - and integrating - the authors' extensive experiences as academicians, consultants, and practitioners, this is the first college textbook entirely dedicated to Electronic Commerce (EC). A comprehensive overview and sourcebook of EC from an unbiased point of view, it describes what EC is, explains how it is being conducted and managed, and explores its major opportunities, limitations, and issues. *Offers students a presentation emphasizing applications and implementation in addition to technology essentials. *Interdisciplinary approach - Includes Accounting; Finance; Information Systems; Marketing; Management; and Human Resources Management. *Real-World orientation - Includes examples from large corporations; small businesses, government; and not-for-profit agencies. *Current topics - e.g. extranets; organizational knowledge bases; Web-based supply chain systems; and economics. *Integrated systems - Highlights interorganizational systems including the latest innovations in global EC. *Global perspective - Uses international examples throughout. *Managerial issues. Introduces students to some of the special concerns managers face as they adapt to doing business in cyberspace. *Application boxes - Contains real-world cases and case questions. *Highlights some of the problems encountered by corporations as they develop and implement EC. *Internet exercises.

Table of Contents

I. INTRODUCTION 1. Overview and Preview of Electronic Commerce II. APPLICATIONS 2. Retailing 3. Advertisement 4. Services on the Internet 5. Consumer Behavior and Market Research 6. Business-to-Business Activities 7. Supply Chain Management, Intranets, and Extranets III. SUPPORT, IMPLEMENTATION, AND MANAGEMENT OF ELECTRONIC COMMERCE 8. Payment Systems 9. Corporate Strategy and Implementation 10. Public Policies: Legal, Ethical, and Societal Issues IV. INFRASTRUCTURE, ECONOMICS, AND RESEARCH 11. Hardware and Internet Technology 12. Economics of Electronic Commerce, Research, and the Future Appendix A: Programming and Software for Electronic Commerce Appendix B: Website Design Appendix C: Intelligent Agents