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Advances in Digital Marketing and eCommerce

Fifth International Conference, 2024
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  • Advances in Digital Marketing and eCommerce on Hardback
  • Advances in Digital Marketing and eCommerce on Hardback
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Description

The Digital Marketing and eCommerce Conference brings together leading researchers and scholars to exchange and share their experiences and findings on all aspects of ecommerce and digital marketing. This volume presents the proceedings of the 2024 edition. Showcasing a range of original theoretical and methodological approaches, they address such diverse areas of application as social media; digital nudging; digital luxury; trends; crowdfunding; virtual reality (VR), augmented reality (AR) and the metaverse; generative artificial intelligence (AI); green ecommerce; environmental, social, and corporate governance (ESG); electronic word-of-mouth (eWOM); gamification; text mining; customer journey; and private label brands.  

Author Biography:

Francisco J. Martínez-López is Professor of Business Administration at the University of Granada in Spain. Luis F. Martinez is Associate Professor of Marketing and Behavioral Science at Nova School of Business & Economics, Nova University Lisbon, Portugal. Philipp Brüggemann is Postdoctoral Researcher at the University of Hagen, Germany.
Release date NZ
July 17th, 2024
Audience
  • Professional & Vocational
Contributors
  • Edited by Francisco J. Martinez-Lopez
  • Edited by Luis F. Martinez
  • Edited by Philipp Brüggemann
Illustrations
32 Illustrations, color; 24 Illustrations, black and white; Approx. 200 p. 30 illus.
Pages
327
ISBN-13
9783031621345
Product ID
38842952

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