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Emilio Pucci
Emilio Pucci

Emilio Pucci


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Release date NZ
July 25th, 2010
Edited by Armando Chitolina
Dimensions (mm)
Country of Publication
Taschen GmbH
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This book features Pucci, the pioneering Italian fashion brand. It features Emilio Pucci, the prince of prints, his heritage and legacy. Emilio Pucci (1914-1992) had an amazing passion for women, a visionary sense of style, and an aesthete's eye for color and design. These talents led him to create a fashion house unlike any other. By the early '50s his boutique on the isle of Capri was catering to wealthy sophisticates, heiresses and movie stars buying his 'Capri pants,' silk scarves and lightweight separates. By the end of the decade, Jacqueline Kennedy and Marilyn Monroe were wearing his dresses, and by the mid-60s the label was synonymous with the gilded lifestyle of an international jetset. Today, the house remains as vibrant as ever - Victoria Beckham, Elizabeth Hurley, and Kylie Minogue are adherents - and recently celebrated its 60th anniversary with a star-studded event in the Pucci family home, a 15th century palazzo in Florence. The Pucci story is a modern epic with its roots in renaissance Italy: the brand's founder, the Marchese Emilio Pucci di Barsento, was an extraordinary, charismatic aristocrat whose lineage extends back to the 14th century. It is a story of evolution: how a family company grew from one tiny store to an international brand with 47 boutiques worldwide (and a presence in 250 more). And finally, it is a tale of innovation: Pucci was one of the first brands to bear a logo, and a pioneer of diversification into interiors, athletic wear and accessories. It introduced free-moving, lightweight fabrics, pop art prints, and a new color palette into womenswear, and constantly pushed fabric and printing technologies. Lavishly illustrated with hundreds of photographs, drawings, and candid shots from the family archive, this luxurious XL tome captures the breathtaking elegance and drama of this unique brand. Vanessa Friedman's evocative text places Emilio's achievements in the context of fashion history, and provides insight into the remarkable Pucci dynasty. All books are bound into different original Pucci fabrics, so that fashion aficionados can choose between dozens of different covers.

Author Biography

Armando Chitolina worked as a design consultant and art director at Vogue Italia and L'Uomo Vogue, and image consultant for fashion houses Moschino and Mila Schon. His TASCHEN titles include William Claxton's Jazz Seen, Gian Paolo Barbieri's Equator, The Book of Tiki, Naked as a Jaybird and Valentino: A Grand Italian Epic Vanessa Friedman is fashion editor of the Financial Times, where she writes a weekly style column and edits the Business of Fashion supplements. Previously, she was the features director of UK In Style, and contributed regularly to The Economist, The New Yorker, Vogue, and Entertainment Weekly. Alessandra Arezzi Boza is a Costume and Fashion historian, has worked as a consultant for the Costume Gallery at Palazzo Pitti in Florence and in several projects for fashion houses and their archives. Since 2001 she is the curator of the Emilio Pucci Foundation, for which she edited the catalogue and exhibition Emilio Pucci: 1957 The Palio Collection in 2007.

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