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Dodge 100 Years

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"A fantastic read and insight into Dodge History, a must have."
5 stars"
Purchased on Mighty Ape

Gave it for a fathers' day present, had a sneaky read and flick through before hand. The photos alone are a great portrayal of history. My father liked it, it covers the the company in depth as well as the cars both pro and con.

Description

It was 1900 when Horace and John Dodge founded the Dodge Brothers Company, in a machine shop in Detroit, Michigan. The high-quality components they produced advanced the dawn of the American automotive industry, appearing in the famous Curved Dash Olds and Henry Ford's Model A. Soon, the brothers became the exclusive supplier to Ford, a position they would hold for over a decade before striking on their own in 1913 to produce their first car a year later. In Dodge 100 Years, renowned automotive journalist Matt DeLorenzo provides an unrivaled chronicle of Dodge throughout the past century. Starting with the company's modest beginnings in 1900, DeLorenzo recounts the brothers' decision to venture into full auto manufacturing, their untimely deaths in 1920, and the company's purchase by Chrysler in 1928. The book's rich history also tells the tale of Dodge's role in the "arsenal of democracy" during World War II and its iconic lineup during the late 1950s. The Dodge story is not without its struggles, though: while the division played a key part in the muscle-car wars of the 1960s and early '70s, the oil crisis of 1973 took its toll on Dodge and Chrysler as other manufacturers moved toward more efficient models. But under the strong leadership of Lee Iacocca from 1979 onward, Dodge reasserted itself with such vehicles as the K-car and the Caravan minivan. The Dodge story wouldn't be complete without speaking to its iconic performance cars like the Viper, Challenger, and Charger, as well as what's in store for its future as indicated by the innovative Dart. Dodge 100 Years is more than a tale of classic American perseverance; it is a celebration of one of America's most beloved and enduring automotive brands.

Author Biography

MATT DeLORENZO is a longtime automotive writer. He has been editor of Autoweek, a staffer at Automotive News, and both Detroit editor and editor-in-chief at Road & Track magazine. Matt is an original member of the organizing committee for the North American Car and Truck of the Year awards. In addition to his extensive magazine writing, he has published a number of books, including Legendary American Cars, Modern Chrysler Concept Cars (winner of the 2000 Best of Books Award from the International Automotive Media Association), and Mustang 2005. Matt resides in Huntington Beach, California.
Release date NZ
February 15th, 2014
Audience
  • General (US: Trade)
Country of Publication
United States
Illustrations
200 color & 100 b-w photos
Imprint
Motorbooks International
Pages
192
Publisher
Motorbooks International
Dimensions
254x311x20
ISBN-13
9780760345528
Product ID
21410981

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