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Consumer Culture Theory

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Description

The chapters in this volume have been selected from the best papers presented at the 9th Annual Consumer Culture Theory Conference held at the home of Aalto University in Finland in June 2014. The theme of the conference was Mapping Consumer Culture. The diverse interpretive research and theory represented in this volume provides the reader with intellectually stimulating opportunities to examine the intersections between a variety of theories and methods that represent the cutting edge in consumer research. These studies draw on an array of qualitative methodologies including ethnography, netnography, narrative and visual analysis, phenomenology, and semiotics. The substantive topics represent crucial issues for our times including understanding and navigating cultural diversity and cultural perspectives on co-creating market value.
Release date NZ
November 28th, 2014
Audience
  • Postgraduate, Research & Scholarly
Contributors
  • Edited by Diane Martin
  • Edited by John Schouten
  • Edited by Russell W. Belk
Pages
350
Dimensions
152x229x25
ISBN-13
9781784411589
Product ID
22523005

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