Grammy award-winning, multi-platinum recording artists The Black Eyes Peas release their new album entitled The Beginning, on November 29.
Why the beginning? "It symbolizes growth, new beginnings and starts, fresh new perspective," says Will.i.am.
While the title of The E.N.D. was a play on words (standing for “The Energy Never Dies”), the new album's title, The Beginning, “refers to what is actually happening in the world right now,” says will.i.am. “The Beginning is symbolic of adopting new technologies, such as augmented reality, 3D, and 360 video. It's also about being experimental and taking songs we've liked from the past and playing around with sick, crazy beats.”
In keeping with that manifesto, the first single from The Beginning is “The Time (The Dirty Bit),” which is built around a sample from the classic 1987 theme from Dirty Dancing, (“I've Had) The Time of My Life,” recorded by Bill Medley and Jennifer Warnes. “The song is a celebration of this amazing time in our lives,” says vocalist Fergie.
The Black Eyed Peas have shot a video for “The Time (The Dirty Bit),” with director Rich Lee, who also was behind the Peas' “Imma Be Rocking That Body” video, as well as clips for Eminem (“Not Afraid”), The All-American Rejects (“The Wind Blows”), Fergie (“Clumsy”), and the Pussycat Dolls (“Hush Hush”).