UX Skills for Business Strategy

Today’s design leaders and UX professionals are faced with a growing challenge: How do you choose the right UX skills to meet critical business goals, while proving their value to stakeholders? This book presents your solution, offering a clear, actionable framework for linking UX decisions directly to your company’s bottom line.Authors Torrey Podmajersky, Maya Elise Joseph-Goteiner, and Kim Mats Mats give you practical insights, real-world examples, and over 100 UX skills —everything you need to align your design approaches with business outcomes. Whether it’s optimizing productivity, boosting revenue, or enhancing user satisfaction, you’ll learn how to select the right tool for the job, measure its effectiveness, and confidently articulate value to your team and executives.

Learn to match UX skills to specific business objectives
Uncover which business metrics to track and report when implementing UX strategies
Effectively communicate the value of UX to stakeholders
Prioritize the most impactful UX solutions for your organization
Demonstrate the measurable business outcomes produced by your UX efforts

Author Biography

Torrey Podmajersky helps teams solve business and customer problems using UX content. She has written inclusive and accessible experiences for consumer, technical, and business audiences in Google Ads, Google Cloud, Google Support, OfferUp, Xbox, and Microsoft. Torrey consults with B2B, B2C and mentoring clients, and teaches and speaks worldwide about UX and content design through her agency, Catbird Content. Maya Joseph-Goteiner supports xFN product teams in escaping reactive decisions optimized for predictable outcomes. Challenging traditional processes, Maya aligns teams around research to anchor decisions in data and build lovable products. After leading research at Gannett, Indiegogo, DocuSign and Google Ads, Maya designed the UX program for Google’s incubator Area 120, where she worked with 58 product teams. As a leader, Maya empowers UXers to step into the business and take a holistic approach to their practice. Since 2023, Maya’s agency Velocity Ave LLC has been working with a portfolio of both public companies and early-stage startups. Kim helps companies transform and grow their business through human-centered design. She partners with startups, nonprofits, and Fortune 500 companies to understand their goals and vision, and then deliver transformative digital solutions that add both customer and business value. Working with over 20 clients, including Microsoft, Kellogg’s, and ServiceNow, Kim has led global creative teams from concept to final production, successfully delivering a range of solutions from websites, customer account portals, and mobile apps, to intranets and enterprise collaboration tools. Since 2021, Kim has led design teams at Kaiser Permanente in delivering a $20M product portfolio focused on marketing, sales, and personalized patient experiences. Kim mentors and teaches UX fundamentals and case study writing.