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The influential, international bestseller – over 10 million copies sold – that has transformed how we shape our judgements and make decisions
Why is there more chance we’ll believe something if it’s in a bold type face? Why are judges more likely to deny parole before lunch? Why do we assume a good-looking person will be more competent? The answer lies in the two ways we make choices- fast, intuitive thinking, and slow, rational thinking. This book reveals how our minds are tripped up by error and prejudice (even when we think we are being logical), and gives you practical techniques for slower, smarter thinking, enabling you to make better decisions at work, at home, and in everything you do.
Author Biography
Daniel Kahneman was a Senior Scholar at Princeton University, and a former Emeritus Professor of Public Affairs, Woodrow Wilson School of Public and International Affairs. He was awarded the Nobel Prize in Economics in 2002. He died in 2024.
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