If you ask the average person who an entrepreneur is, they’ll probably say people like Steve Jobs, Elon Musk or Mark Zuckerberg. But the truth is, you don’t need to know how to code or raise VC money to start a business. There are hundreds of millions of small business owners globally, with most creating simple, straightforward services that customers need.

Nick Huber, founder of The Sweaty Startup and several million-dollar businesses, challenges the prevailing Silicon Valley wisdom by demonstrating that success as a small business owner is based on the essential principle of doing common things uncommonly well. In The Sweaty Startup, Nick offers readers the simplest, easiest, and lowest-risk path to reclaiming entrepreneurship, generating value, and forging a new path to get ahead on their own terms. By returning to the most foundational business tactics, this book is a refreshing burst of clarity and simplicity in a world that’s obsessed with technology startups, the suffocating squeeze of digital innovation, and the elusive lure of billion-dollar payouts.

Filled to the brim with practical insights, inspiring real-life stories, and actionable advice for aspiring entrepreneurs, Nick will reveal how to create a business that succeeds on the most essential level: making money, consistently and predictably over the long term. His book will redefine entrepreneurship and become the go-to handbook for years to come.

Author Biography

Nick Huber is the founder of TheSweatyStartup.com, a serial entrepreneur, investor, and popular content creator focused on small business ownership. Through his content, he openly shares his philosophy on life and business while building a diverse portfolio of ‘sweaty startups’ in real-time. Nick cofounded and operates his primary business, Bolt Storage, a commercial real estate firm, which owns 1.9 million square feet of self-storage facilities across 62 locations in 11 states. As a content creator, he has published more than 400 podcast episodes, 200 articles, and more than 22 thousand tweets to millions of raving fans. His content is read, seen, and heard by more than 10 million people each month.

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