The Power of Words

Discover the transformative power of words and conversations in The Power of Words, the profound and inspiring international bestseller by renowned neuroscientist Mariano Sigman.

‘A comprehensive toolkit for anyone looking to elevate their communication and improve themselves’ – Matt Abrahams, author of Think Faster, Talk Smarter

We have hundreds of conversations every week, offline, online and even in our heads. But have you ever stopped to think about the words you use? The way we describe ourselves and the world around us shapes our decisions, emotions and actions.

Mariano Sigman, the world-leading neuroscientist and bestselling author, shows that conversation is one of the most important tools for positive change, better relationships and improved critical thinking. Drawing on extensive research, he demonstrates that our minds are much more malleable than we think, and even the smallest shifts in our language can transform our habits and our perceptions. By understanding this, we can break free from patterns of limiting beliefs and tackle the disinformation we all face daily.

Offering practical guidance based on the latest psychology and neuroscience, this witty and intelligent book urges us to be open to the possibility of our own fallibility. By embracing conversations as a tool for growth, we can learn to communicate better with others and, most crucially, ourselves, giving us a more rewarding and successful life.

‘Bursting with absorbing ideas and practical guidance. A must-read for anyone keen to understand the profound impact of language on ourselves and society’ – Erica Dhawan, author of Digital Body Language

Author Biography

Mariano Sigman is an internationally leading figure in cognitive neuroscience. He was one of the directors of the Human Brain Project, the world’s largest effort to understand and emulate the human brain. Sigman has worked with magicians, chefs, chess players, musicians and fine artists to bring his knowledge of neuroscience to different aspects of human culture.

Sigman is the author of the internationally bestselling book The Secret Life of the Mind and has given several TED talks, which have received millions of views online. His awards include a Human Frontiers Career Development Award, the Argentinian National Prize of Physics and the Pius XI medal from the Pontifical Academy of Sciences.