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The product development process in any business begins with the creation of ideas that match or predict the market’s needs. It continues on through the concurrent engineering and design for manufacturing stages where input comes from outside vendors and customers. This text covers all aspects of product development, from the creation of the concept through development and design to the final production, marketing and service. The contributors are members of the Product Development and Management Association (PDMA) and come from such firms as 3M, KPMG Peat Marwick, AT&T, Ingersoll-Rand, and Oscar Mayer. This is the follow-up to the handbook by the same organization.
Author Biography
PAUL BELLIVEAU is Principal at Paul Belliveau Associates in Westfield, New Jersey. ABBIE GRIFFIN is Professor of Business Administration at the University of Illinois at Urbana-Champaign. STEPHEN M. Somermeyer is Relationship Manager, YourEncore, Indianapolis, Indiana.
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