The New Operational Culture

Imparting experiences from the theatre world to show how to manage operations in the 21st century, this book provides the key ideas necessary to implement a new operational culture that will lead to excellence in service. This is a must read for executives who wish their operations to be effective and to find satisfaction in shared success.

Author Biography

BEATRIZ MUÑOZ-SECA Doctorate in Philosophy and Letter from the University of Navarra and Master in Education from Harvard University. With more than 18 years’ experience in high-level positions, in national and international companies as well as in public administration, she has worked in the United States, Mexico and Spain. Professor Muñoz-Seca joined IESE in 2000, where she is Full Professor of Production, Technology and Operations Management.

JOSEP RIVEROLA Doctorate in Industrial Engineering from the Polytechnic University of Catalunya and PhD in Operations Research
from Stanford University. In 1976, he was awarded the chair Organisation of Operational Research and Production at the Polytechnic University of Catalunya. Professor Riverola is currently Professor of Production, Technology and Operations Management and holds the Alcatel chair at IESE, where he also directs the Centre for Operational Excellence.