The Money Habit

Money. What if you never had to worry about it again?

In the follow-up to his international bestseller Profit First, entrepreneur and money expert Mike Michalowicz reveals how to achieve financial freedom by working with your natural habits rather than trying to change them. His Profit First model has already helped over a million businesses and entrepreneurs achieve financial independence. Now, with The Money Habit, he brings that proven system to personal finance.

Most financial advice demands strict budgets, sacrifice, and cutting back on life’s joys, yet only 9% of people stick with these approaches. Other systems rely on complex tools or require adopting entirely new behaviors, leading to similarly grim results.

Michalowicz offers a radically simple alternative, guiding you to leverage your existing habits for financial success. By categorizing money into distinct bank accounts, you will instantly gain cash clarity, track spending, and feel empowered, all while maintaining financial responsibility. He provides actionable steps to align your finances with your lifestyle and goals — whether those are to get out of debt, spend some money, save for a big purchase, or plan for the future — illustrated with lessons from his own journey, from losing his first fortune to regaining financial freedom.

The truth is humans have always been wired for financial success, yet we are trying to master methods that work against our natural tendencies. The Money Habit is different: it simply activates what’s already within you. This essential guide delivers a proven, sustainable approach to financial stability, security, and long-term wealth without forcing you to change who you are. All you need to do is activate your money habit.

Author Biography

By his 35th birthday, Mike Michalowicz had founded and sold two multi-million dollar companies… and proceeded to lose his entire fortune. He started all over again, driven to find better ways to grow healthy and strong businesses. Mike has devoted his life to the research and delivery of innovative, impactful entrepreneurial strategies to support the success and sustainability of businesses everywhere.
Mike is the creator of Profit First, which revolutionized how companies manage finances for the better. His latest book, All In, is a must-read for thought leadership, recruiting, and retention. Mike is also the creator of Clockwork, Fix This Next, The Pumpkin Plan, Surge, The Toilet Paper Entrepreneur, Get Different, and My Money Bunnies.
Today, Mike leads two new multi-million-dollar ventures as he tests his latest business research for his books. He is an international main-stage keynote speaker, providing tools to help eradicate entrepreneurial poverty.