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This work explores the linguistic representation of related issues such as gender and national/regional identity and examines the way sport sells itself as an agent of social cohesion and as a means of selling other products. It looks in detail at the language of sports-talk including commentary and “new sportswriting”. The book includes BBC, ITV and radio transcripts of such sporting events as Euro ’96.
Author Biography
Adrian Beard is Head of English at Gosforth High School in Newcastleupon-Tyne. He is Principal Moderator at the Northern Examining and Assessment Board for A-Level English Literature Coursework.
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