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In this essential introduction to contemporary printed textile design, designer and educator Alex Russell explores creative and commercial studio practice, including:
- developing sophisticated skills with image and colour
- how to make effective use of context in your work
- strategies for a career in design
You’ll learn how history and technology shape print design, plus how to balance innovation with industry requirements, including fashion, home interiors, giftware and stationery. There’s practical advice on developing a professional portfolio, and how good communication skills can get your work noticed.
This updated edition includes expanded sections on digital design and social media, and their impact on portfolio development, manufacturing, and promotion, as well as advice on establishing an ethical, sustainable practice for the future.
Author Biography
Alex Russell is a designer, graphic artist and creative coder, making pattern, print and generative art. He has built an international client list over 25 years of designing printed textiles, wallpaper, fashion graphics and all other sorts of surface pattern. He also has nearly 20 years of lecturing experience, including running BA and MA textiles programmes. You can find him at: alexrussell.com and @alexrusselldesign.
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