The no-nonsense, practical guide for farm-preneurs to grow a successful farm business – completely revised and updated.

You launched your farm because you love working the land and producing food. Yet to succeed you also need to think like an entrepreneur. The Farmer’s Office, Second Edition is your must-have toolkit for starting and growing a sustainable agricultural business.

Written by a consultant and entrepreneur who has supported hundreds of farm-preneurs, this essential resource is fully revised and updated to empower farmers to make sound decisions and manage their farm business for success. Topics include:

Detailed descriptions of accounting and business concepts
How to write a business plan for a new or growing venture and access financing
Setting up and using QuickBooks for day-to-day sales and expense tracking, as well as for more complex tasks such as budgeting, cash flow analysis, and cost accounting
Leveraging financial information to refine operations, improve profits, and develop strategies for growth
Managing debt and cash flow challenges
Planning for business growth and expansion
Adapting to external shocks and learning to pivot
Understanding mental blocks that can limit an entrepreneur’s success

Enhanced with detailed case studies of real farm businesses, The Farmer’s Office, Second Edition is your personal business coach, providing guidance for all the business skills needed to succeed as a businessperson in a competitive and rapidly changing world.

Author Biography

Julia Shanks is a chef, entrepreneur, and business consultant who provides business assistance and coaching to new and established farm and food entrepreneurs. She has an MBA in entrepreneurship and is co-author of The Farmers Market Cookbook. She lives in Cambridge, MA.

Jean-Martin Fortier and his wife Maude-Helene Desroches are the founders of Les Jardins de la Grelinette, an internationally recognised micro-farm famous for its high productivity-profitability using low-tech, high-yield methods of production. He lives in Quebec, Canada.

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