The Decision Book

Every day, we face the same questions: How do I make the right decision? How can I work more efficiently? And, on a more personal level, what do I want?

This updated edition of the international bestseller distills into a single volume the fifty best decision-making models used in MBA courses, and elsewhere, that will help you tackle these important questions. In minutes you can become conversant with: The Long Tail • The Maslow Pyramids • SWOT Analysis • The Rubber Band Model • The Prisoner’s Dilemma • Cognitive Dissonance • The Eisenhower Matrix • Conflict Resolution • Flow • The Personal Potential Trap • and many more. Stylish and compact, this little book is a powerful asset. Whether you need to plan a presentation, assess someone’s business idea, or get to know yourself better, this unique guide—bursting with useful visual tools—will help you simplify any problem and make the best decision.

Author Biography

Mikael Krogerus is a freelance journalist and an editor with Das Magazin, the weekly supplement to Switzerland’s biggest newspaper. Roman Tschäppeler is the founder of the consulting and multimedia firm Guzo, based in Biel-Benne, Switzerland. He attended the Kaospilot School in Denmark.