The Data and Analytics Playbook

The Data and Analytics Playbook: Proven Methods for Governed Data and Analytic Quality explores the way in which data continues to dominate budgets, along with the varying efforts made across a variety of business enablement projects, including applications, web and mobile computing, big data analytics, and traditional data integration.

The book teaches readers how to use proven methods and accelerators to break through data obstacles to provide faster, higher quality delivery of mission critical programs. Drawing upon years of practical experience, and using numerous examples and an easy to understand playbook, Lowell Fryman, Gregory Lampshire, and Dan Meers discuss a simple, proven approach to the execution of multiple data oriented activities. In addition, they present a clear set of methods to provide reliable governance, controls, risk, and exposure management for enterprise data and the programs that rely upon it. In addition, they discuss a cost-effective approach to providing sustainable governance and quality outcomes that enhance project delivery, while also ensuring ongoing controls. Example activities, templates, outputs, resources, and roles are explored, along with different organizational models in common use today and the ways they can be mapped to leverage playbook data governance throughout the organization.

Author Biography

Lowell is responsible for directing thought leadership and advisory services in the Customer Success practice of Collibra. He has been a practitioner in the data management industry for three decades and is recognized as a leader in data governance, analytics and data quality having hands-on experience with implementations across most industries. Lowell is a co-author of the book “Business Metadata; Capturing Enterprise Knowledge”. Lowell is a past adjunct professor at Daniels College of Business, Denver University, a past President and current VP of Education for DAMA-I Rocky Mountain Chapter (RMC), a DAMA-I Charter member and member of the Data Governance Professionals Organization. He is also an author and reviewer on the DAMA-I Data Management Book of Knowledge (DMBOK). He focuses on practical data governance practices and has trained thousands of professionals in data governance, data warehousing, data management and data quality techniques. You can read his Data Governance Blogs at https://www.collibra.com/blog/ Gregory Lampshire has started and led consulting practices and product development efforts in multiple industries including financial services, healthcare, life sciences, telecommunications and energy. His work in work in playbook development and deployment extends to multiple data sprints addressing complex financial crimes detection and prevention solutions in large financial services institutions. He has a strong background in advanced sales and marketing strategy and analytics, sales & marketing processes including strategic and operational segmentation, targeting, acquisition and retention. He has built and deployed multiple front-line CRM applications. His clients and companies have won a variety of innovation awards win awards in bringing analytics to customer touchpoints. Dan Meers serves as the President of K2 Solutions LLC, and manages the Reston, VA based consultancy solving complex data centric problems with asset based consulting services. He has over 25 of experience with clients in financial, retail, manufacturing, government and other markets. Dan regularly addresses enterprise risk issues including information assurance and security, anti-money laundering and broader financial crime detection & prevention, and integration of social media data. Dan has worked with Bill Inmon and John Zachman in the development and application of Corporate Information Factory and other models for global firms including Shell Oil Services, BP, Target and others.