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The relationship between risk, return and the cost of capital is contextualized by relating it to the needs of investors and borrowers, the historical evidence, and theories of choice and behavior. The text spans financial theory, its empirical tests and applications to real-world financial problems while keeping an entertaining easy-to-read style.
Author Biography
EVA R. PORRAS was Academic Dean of the Central European University Business School in Budapest, Hungary, and previously Director of Master Programs in Finance at the Instituto de Empresa in Madrid, Spain. With over two decades of working in the video, consulting, and transportation industries, she combines education and practical background to provide an applied cross-industry and international edge to the subject of cost of capital.
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