The Book Publishing Industry

The Book Publishing Industry focuses on consumer books (adult, juvenile, and mass market paperbacks) and reviews all major book categories to present a comprehensive overview of this diverse business. In addition to the insights and portrayals of the U.S. publishing industry, this book includes an appendix containing historical data on the industry from 1946 to the end of the twentieth century. The selective bibliography includes the latest literature, including works in marketing and economics that has a direct relationship with this dynamic industry. This third edition features a chapter on e-books and provides an overview of the current shift toward digital media in the US book publishing industry.

Author Biography

Albert N. Greco is Professor of Marketing, Communications, and Media Management at Fordham University. He has published a variety of books in the publishing field such as The State of Scholarly Publishing: Challenges and Opportunities and Book Industry Trends. His research interests are in the book publishing industry, the scholarly journal industry, marketing and consumer behavior and market demand analysis.

Jim Milliot is co-editorial director of Publishers Weekly and vice president of PWxyz, the company that acquired PW from Reed in April 2010. Jim has been with PW for 19 years, starting as the business and news editor, topics he still covers today. Prior to joining PW, Jim was executive editor at Simba Information, a publisher of newsletters and market studies on various media segments, including trade and educational book publishing. Simba’s flagship publications were BP Report and Educational Marketer, for which Jim served as editor. Jim is a regular contributor to different industry publications, including Bowker’s Book Consumer Annual Review, and BISG’s Consumer Attitudes Towards E-Books report.

Robert M. Wharton is professor and past chairperson of the Management Systems Department at Fordham University’s Schools of Business Administration. He has authored numerous academic papers on Statistics and also the book publishing industry. He is coauthor of “The Culture and Commerce of Publishing in the 21st Century” published by Stanford University Press. He has served as a consultant for the American Association of Publishers and the Book Industry Study Group.