The Book of Juju

In order to know where you’re going, you must know where you’ve been.

In her debut book, podcaster, priestess, and all-around badass witch Juju Bae teaches you how to connect with your ancestors, as well as how to create a spiritual practice that respectfully incorporates their wisdom while remaining uniquely yours. It’s also the story of the necessity and vitality of Black spirituality, from the Yoruba pantheon of Ifa to the freedom-fighting origins of Black American Hoodoo. You will learn:

History: An overview of Africana Spirituality in the United States and beyond, including information on ATRs (African Traditional Religions) like Ifa and ADRs (African Diasporan/Derived Religions) such as Hoodoo.
Altar-building: How to create and incorporate a place to venerate and commune with your ancestors, including a guide to offerings and prayers.
Ritual: Practices you can use to cleanse yourself and your space and attract prosperity and protection, while safely opening the channels of communication with your ancestral spirits.
Dos and Don’ts: Tips from a spiritual practitioner on how to speak to spirits, craft the right questions for personal divination, and recognize and interpret Spirit’s advice and wisdom.

By reading this book, you aretaking stepsto uncover your spiritual self and gain the tools to access the wisdom of your past, to better navigate your present and future.

Author Biography

Juju Baeis a practitioner of multiple West African and diasporic traditions, including Ifa and Hoodoo Conjure,and is an un priestess in the Orisha tradition. She is the founder of Juju Bae, a multimedia Black-centric resource that seeks to demystify the Black occult through storytelling interviews and lighthearted conversations withtwenty-first-century relevance. She is the host of the acclaimedA Little Jujupodcast, which encourages Black people to findahome in Africana spiritual spaces and thought,and has starred in the Hulu docuseriesLiving for the Dead. She helps people, young and old, to remember that we have the tools and guidance with us as we journey through this lifetime. Juju is a sought-after spiritual teacher who loves to sing and holds a BA in psychology from Spelman College. She lives in Brooklyn, NY.